Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, and build a profile. Media and Communications Consultant, Thomas Murrell shares 5 success tips for the getting the best from the media in the most time efficient way.
Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.
But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. You can say "No Comment" and miss an opportunity.
The only way to build your profile, brand and image is by learning the secrets of how the media works. How can you do that with limited time? Here are 5 Tips.
Thomas Murrell, MBA, APS is an award winning broadcaster, professional speaker and media consultant.
His company, 8M Media & Communications provides solutions to media and communication issues for Top 500 companies, Government agencies and leading Universities.
He provides media training, media advice and keynote presentations on issues relating to marketing and media.
He is the author of "China Media - The Ethics of Influence" ISBN 0-646-37451-6 and can be contacted at www.resources2000.com.au or 08 - 9388 6888.
Are You Winning the Media Game? One Day Seminar
Is your organisation missing out on valuable marketing and promotional opportunities?
You can boost your chances of business success by attending this interactive media training workshop presented by Thomas Murrell.
When: Thursday December 7th 2000, 9am - 4.30pm
Where: The WA Club, 101 St George's Terrace, Perth
Cost: $270 per person plus GST ($297 incl GST)
Registrations: Call Penny on 08 - 9388 6888 or visit www.resources2000.com.au
Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.
But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. You can say "No Comment" and miss an opportunity.
The only way to build your profile, brand and image is by learning the secrets of how the media works. How can you do that with limited time? Here are 5 Tips.
- Know Your Strengths. What are you an expert at? What is your specialized area of expertise? What unique services or information can you offer? Position yourself as the expert.
- Clarify your communication objectives? What do you want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service?
- Define your target audience & identify the best channels of communication to reach them? Who is your target audience? General public? Customers? Competitors? Suppliers? What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?
- What is your key message? Distill what you want to say into three key points. What are the feature and benefits to your target market and what examples can you give to provide evidence and credibility to your message?
- Be brief when contacting the media. The media are very busy and under a lot of pressure to meet deadlines. Don't waste their time. Target who is covering stories in your area, contact them and make your pitch of a story idea brief and to the point. If they want more information have a 1-page media release with the details ready to fax or email to them.
Thomas Murrell, MBA, APS is an award winning broadcaster, professional speaker and media consultant.
His company, 8M Media & Communications provides solutions to media and communication issues for Top 500 companies, Government agencies and leading Universities.
He provides media training, media advice and keynote presentations on issues relating to marketing and media.
He is the author of "China Media - The Ethics of Influence" ISBN 0-646-37451-6 and can be contacted at www.resources2000.com.au or 08 - 9388 6888.
Are You Winning the Media Game? One Day Seminar
Is your organisation missing out on valuable marketing and promotional opportunities?
You can boost your chances of business success by attending this interactive media training workshop presented by Thomas Murrell.
When: Thursday December 7th 2000, 9am - 4.30pm
Where: The WA Club, 101 St George's Terrace, Perth
Cost: $270 per person plus GST ($297 incl GST)
Registrations: Call Penny on 08 - 9388 6888 or visit www.resources2000.com.au
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